MTV bans 'Telephone', remains useless and irrelevant
(thx goes out to ohnotheydidn't & agrees w/you about MTV)
MTV BANS "TELEPHONE" MUSIC VIDEO-CNN reported today that MTV has decided to ban the airing of the music video for Lady Gaga and Beyoncé's "Telephone" on its network. The most shocking thing about this is that MTV still believes its decision matters.
Courtesy Mediaite, here's video of CNN's Fredricka Whitfield and Jackie Jeras discussing MTV's decision to ban the video.(It should be noted that, unlike what is mentioned in the above clip, the "Telephone" music video has garnered more than 13 million YouTube views in less than three days.) The ironic thing about this is that MTV, through years of cultivation of reality programming that infested its schedule so deeply, barely even airs music videos anymore— a quick look at the network's programming schedule for today reveals no time slots devoted to music videos, yet seven hours set aside for its docudrama program, True Life —yet still feels the need to issue a ban on one it deems too provocative.
Even more ironic is the fact that the network is alienating probably the only artist out there who still actually cares about making a good music video in an age when dancing a little ditty in front of a green screen, or splicing together footage of a live performance and dubbing the studio version of the track over it, seems to be the norm. This is classic MTV: desperate (and obvious) attempts to hold onto the relevance it once had—and lost on its own accord—by doing anything and everything it can to drum up publicity through manufactured controversy. (Remember this?).
The fact that the network still, somehow, believes that its music video-related "decisions" matter is just another piece of the WTF puzzle. As mentioned above, the "Telephone" music video has amassed more than 13 million YouTube views in under three days. When was the last time MTV had 13 million people watch anything?